Minimalist is an Indian skincare brand, founded in 2020, known for its transparent, science-backed, and minimalist approach to skincare, emphasizing clean formulas and honest ingredient information. The brand focuses on effective, affordable products that are free from harmful additives, fragrances, and irritants, offering solutions for various skin concerns like acne and aging through a range of serums, moisturizers, and cleansers. Acquired by Unilever in 2024, Minimalist is characterized by its direct approach to ingredient transparency, providing percentages, usage instructions, and scientific rationales to empower consumers.