Maybelline New York is a globally recognized, L’Oréal-owned cosmetics brand known for offering accessible, on-trend makeup inspired by the energy of New York City, providing diverse, hardworking products for every look, skin tone, and budget, from mascaras and foundations to lipsticks and skincare, aiming to empower everyone to express their unique beauty. Founded in 1915 by Thomas Williams, it’s famous for innovative, affordable formulas like its iconic mascaras, making high-fashion beauty accessible to the masses.