APLB is a Korean skincare brand focused on gentle, effective formulations suitable for sensitive skin, particularly targeting brightening and anti-aging concerns. Their products, like the Glutathione Niacinamide Ampoule Serum and the Mist Essence, emphasize brightening, hydrating, and soothing skin. APLB’s products are known for incorporating ingredients like glutathione, niacinamide, and centella, all aimed at addressing skin concerns like dullness, uneven tone, and discoloration, while also promoting a radiant complexion.